商品簡介
The third book in the Essential Tools For series… on the topic of Operations Management
Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business.
Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com
Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas
This volume includes 30% new material in the form of new tools and techniques for guiding consultants
Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management
Active author, Simon Burtonshaw-Gunn speaks regularly
About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.
作者簡介
Professor Simon A. Burtonshaw-Gunn is a practising management consultant with significant experience in both the public and private sectors covering a range of organizations and industries. He has undertaken assignments in Asia, North Africa, the Middle and Far East, and Eastern Europe. To support this experience he holds two Masters degrees and a PhD in various strategic management topics together with fellowship of four professional bodies. This book follows the popular The Essential Management Toolbox (John Wiley & Sons, 2008).
目次
ACKNOWLEDGEMENTS.
FOREWORD.
BIOGRAPHICAL DETAILS.
INTRODUCTION.
1. STRATEGIC MANAGEMENT.
2. BUSINESS PLANNING.
3. PRODUCT DEVELOPMENT.
4. SUPPLY CHAIN MANAGEMENT.
5. PEOPLE MANAGEMENT.
REFERENCES.
INDEX.
