20/20 Money: See The Markets Clearly And Invest Better Than The Pros

2O/2O Money: See the Markets Clearly and Invest Better Than the Pros
To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal.
Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can help you begin making better investment decisions. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to your investing endeavors.
To become a better investor, you have to have the discipline to make tough choices—choices that may not always be in line with tradition or commonly accepted invested wisdom. But the approach outlined throughout these pages can help you gain the vision to begin making better-informed investment decisions.

Michael J. Hanson has been an investment banker as well as a stock analyst and is currently a senior editor and recurring columnist at Fisher Investments' MarketMinder.com. He has lectured on topics in money management at the Haas School of Business at the University of California, Berkeley, and speaks regularly throughout the country on a variety of topics, including capital markets and behavioral finance.

Acknowledgments.
Introduction.
Chapter 1 Investing is a Science.
Apollo's Arrow Shot Crooked.
Dionysus—More Than Just a Good Vintner.
Use the Method, Not the Dogma.
Careful with Categories.
Could Math be Wrong?
Reduction: Why You Can't Quantify Everything.
Chapter 2 Investing is a Discipline.
Discipline, Discipline, Discipline.
Sagacity: Seeing Isn't Believing.
Understanding and Being Curious.
Chapter 3 Human Behavior.
Brain Basics.
Brains on the Market.
My, What a Terrible Memory You Have!
Bad Behavioral Finance.
Behavioral Miscellany.
Chapter 4 Sentiment and the Media.
Sentiment Basics.
News and the Media.
What's Their Motive?
Tips and Tricks to Navigate the Media.
Metaphors We Invest By.
Chapter 5 How Stock Markets Really Work.
Capitalism by Any Other Name.
It's Complicated…A Crash Course in CEAS.
The New Golden Rule.
Oldest and Still the Best: Supply and Demand.
Chapter 6 Forecasting, Part 1—The Principle of Probability.
Forecasting Is Strange Alchemy.
Types of Predictions.
Probability Theory, or How Markets Are Nothing Like Coin Tosses.
The Biggest Problem of Them All.
Investing Lessons from Probability.
Looking Ahead…
Chapter 7 Forecasting, Part 2 —Recognizing Patterns.
A Pattern by Any Other Name.
Stock Market Patterns.
Patterns through the Noise.
It's a Game of Relative Expectations.
Back to the Future: Using History to Find Patterns.
Three Big Drivers.
An Optimistic Note on Future Patterns.
Chapter 8 Practical Portfolio Management.
The Virtues of Heuristics.
Goal Setting.
Personal Goals.
Portfolio Goals.
The Top-Down Philosophy.
Miscellaneous Heuristics.
Chapter 9 The Nature of Risk and Navigating Markets in Troubled Times.
Risk and Uncertainty.
Financial Risk, or What Happens When You Assume.
In Troubled Times.
Parting Thoughts.
Notes.
Selected Bibliography and Further Reading.
About the Author.
Index.