商品簡介
Most business owners or managers buy and sell in different ways every week, sometimes every day. This book will help you get the best out of every deal, whether it's a one-off or a longterm relationship. It is also for the professional salesman or buyer. Providing tips, tools and techniques, this book advises on every aspect of the negotiating process, including:
-PREPBARa — the definitive approach to all negotiations
-how to handle deadlock
-tactics and counter-measures
-how to be sure where to start and end every negotiation
-how to trade or bargain
-the characteristics of effective negotiators
-identifying the decision makers
-making concessions
-enhancing your authority
-getting the best deal every single time
Including a new chapter on profiling for strategic level negotiations, as well as advice on how to use social media networking to your advantage, this essential step-by-step guide will help you to achieve a balanced "win-win" outcome every time whether you are in buying, selling or both.
作者簡介
David Oliver is Founder of Insight Marketing International. He has trained buyers and sellers in large multinationals as well as SMEs and owner-managed businesses. Running seminars around the world on negotiation, professional selling skills and practical marketing, he has spoken to audiences of over 300,000, in addition to numerous TV and radio appearances.
