Few designers did more to influence the appearance of postwar American interiors than the furniture designer Gilbert Rohde (1894–1944). This first in-depth book on Rohde explores how he brought an industrial design perspective to the furniture industry and, in the process, introduced modernism to a broad range of Americans, especially through his modular furnishings.
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By tracing his career at the Herman Miller Furniture Company, where Rohde was a designer in the 1930s and 1940s, Phyllis Ross places his work in a broad cultural and economic context. The book shows how Rohde's focus on comfort, informality, multifunctionality, and flexibility transposed European design antecedents into furnishings suitable for American lifestyles. A champion of modular components, he experimented with new industrial materials, including Plexiglas, and produced furniture with biomorphic forms. Not only did Rohde introduce modern designs, but he also devised a complete merchandising strategy for their promotion.
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Today Rohde's furniture and decorative designs are coveted by collectors. The story of his career rounds out our understanding of his fascinating contributions to American culture.
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