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E-Business: Organizational And Technical Foundations
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E-Business: Organizational And Technical Foundations

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:NT$ 3304 元
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902974
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :89 點
商品簡介
作者簡介

商品簡介

e-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value chain.
  • Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today
  • Offers a thorough examination of the relationship of e-business to business strategy, from business models, supply chains and integrated value chains to governance structures
  • Covers key topics that businesses need to consider with designing an e-business strategy, from XML and business processes to electronic intermediaries and markets, e-procurement and e-business networks
  • Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, web services and business protocols

作者簡介

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

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優惠價:90 2974
無庫存,下單後進貨
(到貨天數約30-45天)

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