商品簡介
Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees, and competitors. The book includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide. Filled with a wealth of information, PreCommerce
Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now
Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills
Contains over twenty-five Fortune 1000 executives' interviews, including special Case Study interviews with Michael Dell and Marc Benioff
Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company
作者簡介
Bob Pearson is chief technology and media officer at WCG, a global communications company. He is past president of SocialMedia.org and vice chair of the State of Texas Emerging Technology Fund. He also serves on the Procter & Gamble Digital Advisory Board, the Pfizer U.S. Health Advisory Board, and as an advisor to MyEdu and UserVoice. Formerly, he was vice president of Communities and Conversations at Dell and head of global communications at Novartis. He is a frequent blogger, speaker, and columnist
