商品簡介
Increasingly open to foreign investment, and with a burgeoning consumer market as well as a currency no longer formally linked to the US dollar, China represents an enormous commercial opportunity - but how can businesses ensure the optimum conditions for success? And what are the particular risks facing companies as they move into the Chinese market? Business Insights: China gives you an overview of where China stands today and the business milestones already achieved, while acting as a comprehensive guide to the opportunities available for businesses that may be considering a move into the country. At the same time, it provides an assessment of the key areas of investment and operational risk facing companies, and offers illustrative case studies from the China-Britain Business Council.
Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market, with a special focus on the management of risk.
With contributors including KPMG China, Hong Kong Polytechnic University and Lloyd's Register Quality Assurance, this book covers the essential themes of investment, legislation, risk management and cultural awareness, while providing unique business lessons from those who are already operating successfully or have overcome entry problems in one of the most dynamic economies in the world.
作者簡介
Jonathan Reuvid was formerly an economist, an investment banker, and an international corporate development consultant with extensive experience in China. He has edited and co-authored many titles, including International Trade, Working Abroad, Managing Business Risk and The Handbook of Personal Wealth Management (all published by Kogan Page).
