商品簡介
Global Airlines presents an overview of the changing scene in the airline industry covering such issues as the threats to security, the choice between low-cost and full-service business models, the plight of large airlines facing serious financial difficulties, trends towards horizontal mergers and international alliances, and the possible emergence of transnational airlines in the future. Using up-to-date statistics and case study material from major international airlines, such as United, American, British Airways, Lufthansa, Qantas and Air France-KLM, Global Airlines gives a comprehensive insight into the challenges faced by airlines around the world.
