滿額折
Timeshare Management
商品資訊
ISBN13：9780750685993
出版社：Routledge UK
作者：Conrad Lashley Tammie Kaufman Lisa Ann Schreier
出版日：2009/01/30
裝訂／頁數：平裝／216頁
商品簡介
目次
商品簡介
Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow, there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management. Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student.
目次
1. Vacation Ownership Resort Development: An Overview 2. The Vacation Owner 3. The Community 4. Marketing Vacation Ownership Resorts 5. Sales 6. Points vs. Weeks 7. The Role of Exchange Companies 8. Financing in the Timeshare Industry 9. Service Quality Mangement 10. Service Quality Mangement 11. Human Resources 12. Condominium Hotels 13. Vacation Ownership Expansion
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