Even though health care costs in America constitute 15% of the Gross National Product, we still do not spend enough money to provide adequate medical coverage to all our citizens. A less expensive alternative approach for improving quality of life would be to help people adopt healthier lifestyles through behavioral change. This approach is advocated by preventive medicine, behavioral medicine, and complimentary/alternative medicine.
Unfortunately, most behavioral change programs rely on external solutions that have only short-term effects and often lead to a recurrence of the targeted behavior. Because of these failures, the use of hypnosis - or "hypnotherapy" - has become popular again as a way to help people break poor eating habits, quit smoking, reduce alcohol and drug consumption, and manage stress.
Doctors Grodner and Reid present the first professional book that attempts to permanently change health behaviors using Ericksonian Hypnotherapy, a technique developed by the late psychiatrist Milton H. Erickson. The authors thus set forth one of the most innovative and effective solutions to health behavior change. This book provides mental health professionals with a practical resource that will help them initiate permanent habit change in their clients' lives.
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