Organic Growth - Cost-Effective Business Expansion From Within

A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically).
Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company.
This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.

Jean-Fr?d?ric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Universit? de Paris Panth?on Sorbonne and his MBA from IMD, Switzerland.

Foreword (Albert George, President, Sodexho Alliance)

Introduction

PART ONE -
THE CHALLENGE

Three propositions

The battlefield

Simple concept, deep managerial consequences

Process perspective

Customer perspective

PART TWO -
CREATING THE TECHNICAL CONDITIONS

A way to handle strategic issues

Keeping track with business reality

Your role in the customer's mind

Relationship with a customer - a structural tempo

The 3 C's

PART THREE -
RECOGNIZE, UNCOVER, HIERARCHIZE

Cross-fertilization

Think small, win big

Developing new competitive horizons - business development

The essence of growth

PART FOUR -
CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH MOMENTUM

Are you ready to embark on the new challenge?

The triple benefit of the field challenge

The prerequisite of the approach - what is the dominant characteristic of one's own Executive Committee?

Three suggestions to embark on this new set of tasks

Ready to operate -
Executive Committee Member in the arena

The CROP - lessons of field involvement

Killing your ambassador

Afterword
The company responds (Peter Davies, Chief Operating Officer, International Americas, DHL Worldwide Express)