商品簡介
From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make - or break - an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers.
Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time.
The Guide to Successful Destination Management features:
- Association of Destination Management Executives' (ADME) Accepted Practices and Guidelines
- Advice and guidance on everything from food and beverage to risk management and ethics
- Sample forms, letters, and contracts
- Real-world case studies
- A practical ethics quiz
作者簡介
目次
Preface.
Chapter 1. Understanding Destination Management.
Chapter 2. Program Planning.
Chapter 3. Transportation Services.
Chapter 4. Tours.
Chapter 5. Child Care/Children's Programs.
Chapter 6. E-business and Registration.
Chapter 7. Special Events.
Chapter 8. Food and Beverage.
Chapter 9. Additional Services.
Chapter 10. Pricing Strategies.
Chapter 11. Technology.
Chapter 12. Risk Management.
Chapter 13. Ethics.
Appendix 1: Sample Letter of Intent.
Appendix 2: Sample Contract for Services.
Appendix 3: Sample Schedules of Services.
Appendix 4: What to Look for when Chartering a Bus.
Appendix 5: Bus Safety.
Appendix 6: Excerpts from The Americans with Disabilities Act of 1990.
Appendix 7: ADA Basics At-a-Glance.
Appendix 8: Planning a Pre-or Post-Convention Tour.
Appendix 9: Case Study: KiddieCorp, Inc.
Appendix 10: Meeting Contract Process Outline.
Appendix 11: Ethics Quiz.
Index.
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