滿額折
CONSULTANTS GUIDE TO PROPOSAL WRITING SECOND EDITION
商品資訊
ISBN13：9780471515692
出版社：JOHN WILEY & SONS;LTD
作者：HOLTZ
出版日：1990/03/05
裝訂／頁數：精裝／320頁
定價
：NT$ 2012 元優惠價
：
90 折 1811 元
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商品簡介
作者簡介
目次
商品簡介
From Herman Holtz, America's foremost expert on consulting, here's a complete guide to marketing your consulting services The Consultant's Guide to Proposal Writing Second Edition This updated edition has answers to all the questions that arise during the process of developing a proposal--where to begin, how it should look, what to include, and what to leave out. It emphasizes practical, "how-to" advice on.
* How to sell to the biggest customer of all, the government (see page 275)
* How to avoid some common errors in proposals (see page 22)
* Do you have to be the low bidder? (see page 131 for some surprising answers)
* How to safeguard your proposal against piracy (see page 113)
* Why clients want proposals, and what they look for in a proposal (see page 117)
* How to solve proposal production problems (see page 254)
* How other consultants devise winning strategies (see page 40)
* How to copyright your proposal--instantly and at no cost (see page 113)
* How to develop cost strategies (see page 43), technical strategies (see page 118), presentation strategies (see page 186), and competitor strategies (see page 193)
* How to find the keys to creativity (see page 138)
* How to solve the problem of page-limited proposals (see page 257)
* How to produce graphics at virtually no cost (see page 211)
* How to make the bid/no-bid analysis and decision (see page 90)
* How to sell to the biggest customer of all, the government (see page 275)
* How to avoid some common errors in proposals (see page 22)
* Do you have to be the low bidder? (see page 131 for some surprising answers)
* How to safeguard your proposal against piracy (see page 113)
* Why clients want proposals, and what they look for in a proposal (see page 117)
* How to solve proposal production problems (see page 254)
* How other consultants devise winning strategies (see page 40)
* How to copyright your proposal--instantly and at no cost (see page 113)
* How to develop cost strategies (see page 43), technical strategies (see page 118), presentation strategies (see page 186), and competitor strategies (see page 193)
* How to find the keys to creativity (see page 138)
* How to solve the problem of page-limited proposals (see page 257)
* How to produce graphics at virtually no cost (see page 211)
* How to make the bid/no-bid analysis and decision (see page 90)
作者簡介
About the author HERMAN HOLTZ is one of America's leading consulting authorities and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant, The Direct Marketer's Workbook, and The Consultant's Guide to Winning Clients.
目次
An Orientation in Proposals.
What It Takes to Write a Good Proposal.
The Development of Effective Strategies.
Some Basics of Sales and Marketing.
Gathering Market Intelligence.
Making a Beginning.
Program Design.
Writing, Communication, and Persuasiveness.
Special Presentation Guides and Strategies.
Graphics.
The Executive Summary (and Other Matter).
Common Problems and Ideas for Solutions.
Miscellaneous Useful Information for Proposal Writing.
Index.
What It Takes to Write a Good Proposal.
The Development of Effective Strategies.
Some Basics of Sales and Marketing.
Gathering Market Intelligence.
Making a Beginning.
Program Design.
Writing, Communication, and Persuasiveness.
Special Presentation Guides and Strategies.
Graphics.
The Executive Summary (and Other Matter).
Common Problems and Ideas for Solutions.
Miscellaneous Useful Information for Proposal Writing.
Index.
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