While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to b
No matter what your field of expertise, this book will help you win clients through a variety of practical, proven techniques you’ll find only here. Packed with real-world, effective business-driving
The way a business communicates with its employees can have a major impact on employee morale and other business factors. Corporate consultant Holtz looks at the four major types of internal communica
America's bestselling consulting author shows you how to create letters and brochures that get results!In The Independent Consultant's Brochure and Letter Handbook, nationally recognized business and
At last, a complete business plan guide just for independent consultants! . . . And who better to write it than North America's #1 bestselling author on consulting?Unlike most general business plan bo
From Herman Holtz, America's foremost expert on consulting, here's a complete guide to marketing your consulting services The Consultant's Guide to Proposal Writing Second Edition This updated edition
THE CONSULTANT'S GUIDE TO PROPOSAL WRITING Third Edition When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company
At last, a complete business plan guide just for independent consultants! . . . And who better to write it than North America's #1 bestselling author on consulting? Unlike most general busine
Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful busi
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of
