Total Customer Satisfaction: A Comprehensive Approach For Health Care Providers
商品資訊
ISBN13：9780787943929
出版社：John Wiley & Sons Inc
作者：Sherman
出版日：1998/12/04
裝訂／頁數：平裝／400頁
商品簡介
--Irwin Press, president, Press, Ganey Associates, Inc.
Whether you're a CEO, a caregiver, or simply someone who cares about the results of service initiatives, you'll find plenty of great ideas in this book.
--Mark C. Clement, president and CEO, Holy Cross Hospital, Winner, 1994 AHA Great Comebacks Award, 1996 International Enterprise Award for Customer Satisfaction, 1998 Global Best Practices Award for Customer Service
Total Customer Satisfaction reports on the breakthrough methods used by awarding winning hospitals and health care organizations to achieve top-rated national status in customer satisfaction. Learn from top experts in the field of how to create and implement total customer satisfaction tactical plan that will boost customer satisfaction ratings in your health care organization.
作者簡介
V. CLAYTON SHERMAN is the author of the bestselling Jossey-Bass book Creating the New American Hospital.
目次
Preface.
About the Authors.
Chapter 1: Extraordinary Customer Satisfaction: The Facts and the Promise.
Chapter 2: Eighteen Commandments for Well-Managed Customer Satisfaction Programs.
Chapter 3: What the Customer Really Wants.
Chapter 4: Measurement Tools That Work.
Chapter 5: Calculating the Cost of Dissatisfied Customers.
Chapter 6: How to Win and Retain Customer Loyalty.
Chapter 7: The Irrational Nature of Customer Satisfaction: Sweating the Small Stuff.
Chapter 8: Building the Customer Satisfaction Team.
Chapter 9: Designing Your Customer Service Strategy.
Chapter 10: Prescriptions for Sustaining Top Customer Satisfaction Ratings.
Recommended Readings.
Index.
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