商品簡介
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
作者簡介
目次
Part I: Getting Started with a Content Marketing Plan.
Chapter 1: Defi ning the Content Marketing Opportunity.
Chapter 2: Creating a Content Marketing Strategy.
Chapter 3: Taking the First Steps to Executing Your Content Marketing Plan.
Part II: Marketing with Long-Form Content.
Chapter 4: Introducing the Tools of Written Long-Form Content Marketing.
Chapter 5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing.
Chapter 6: Writing in Long Form for the Web.
Chapter 7: Taking Long-Form Web Content to the Next Level.
Part III: Marketing with Short-Form Content.
Chapter 8: Introducing the Tools of Short-Form Content Marketing.
Chapter 9: Using Twitter and Creative Ideas for Short-Form Content Marketing.
Chapter 10: Writing in Short Form for the Web.
Chapter 11: Discovering Ways to Improve Short-Form Content Marketing.
Part IV: Engaging in Online Conversations to Share Content.
Chapter 12: Defi ning Conversational Content Marketing.
Chapter 13: Introducing the Tools of Conversational Web Writing.
Chapter 14: Getting the Most out of Online Conversations.
Part V: Achieving Long-Term Success.
Chapter 15: Integrating Your Content Marketing Efforts.
Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.
Chapter 17: Building a Content Marketing Team.
Part VI: The Part of Tens.
Chapter 18: Ten Free Tools to Get Started with Content Marketing.
Chapter 19: Ten Sites to Publish Your Content for Free.
Chapter 20: Ten Resources for Content Marketing Help.
Part VII: Appendixes.
Appendix A: Sample Content Marketing Quick Start Plans.
Appendix B: Glossary.
Index.
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