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American Wheels, Chinese Roads: The Story Of General Motors In Chna
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American Wheels, Chinese Roads: The Story Of General Motors In Chna

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定價
:NT$ 1328 元
優惠價
901195
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:35 點
商品簡介
作者簡介
目次

商品簡介

How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time?

While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.

No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.

作者簡介

Michael J. Dunne is President of Dunne & Company Ltd., a Hong Kong?based investment advisory firm specializing in Asia's car markets.

Three weeks after earning an MBA from the University of Michigan in the summer of 1990, Michael boarded a flight to Asia. He soon founded Automotive Resources Asia (ARA), a car consultancy. ARA expanded operations in China and Southeast Asia over the next decade and, in 2006, was acquired by J.D. Power and Associates.

Michael's opinions have been published in the Wall Street Journal, International Herald Tribune and Automotive News. He was also featured in an acclaimed National Geographic documentary on China's car culture.

A native of Detroit, Michael speaks Chinese and Thai. He worked in Beijing and Shanghai during the 1990s and 2000s and currently divides his time between China and Jakarta, Indonesia, where he lives with his wife, Merlien, and their three children.

目次

Introduction
Preface
1. Scaling New Heights
2. Many Detroits
3. Getting a Foothold – in Quicksand
4. Back Door
5. The Hook
6 A Reality Show
7 The Kit Price
8. Putting Shanghai First
9. Signing the Deal
10. Two Sons
11. The Launch
12. Fiefdoms
13. Paper Cups
14. The Chery Surprise
15. Porsches and Potatoes
16. Getting Their Arms Around China
17. Opposite Directions
18. Miniature Vehicles
19. A Chill Wind
20. The Favor
21. The Great Tide
22. Electric Cars and Elevators

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無庫存,下單後進貨
(到貨天數約30-45天)

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