In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.
Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.
Preface: Reading This Book.
Introduction: Knocking the Meteorite off Its Course.
Chapter 1: Starting the Shift & Reset Process.
Chapter 2: Embracing a New Approach: Mission and Measurement.
Chapter 3: Knowing (Your Audience) is Half the Battle.
Chapter 4: Shift Your Language, or Get Left Behind.
Chapter 5: Shift Your Awareness, and Really Support Your Mission.
Chapter 6: Shift Your Education, and Leverage Everyone's Passions.
Chapter 7: Shift Your Engagement: It's about Being Active, Not Just Being Present.
Chapter 8: Shift Your Mobilization Efforts and Perform the Right Actions.
Chapter 9: Shift Your Game Plan in Supporting Big Issues.
Chapter 10: The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission).
Chapter 11: Stop Doing These Four Things.
Chapter 12: Once You Have Shifted… Now Reset, and Think Bigger!
Chapter 13: After Impact.
Notes.
About the Author.
Contributor Biographies.
Acknowledgements.
Index.
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