商品簡介
Let science set the stage
The most valuable ally a change agent could want. Author Edwin Nevis and his coauthors leverage breakthrough behavioral and social science research to arrive at seven surefire methods for investing workers with an all-new mindset. The results: a powerful strategy for influencing behavior, minimizing resistance to change, and sustaining an organization that is continuously adapting and self-renewing. Filled with examples of both successful and failed change efforts -- and with numerous case studies from companies including Motorola and Xerox -- this is one how-to on effecting change you should definitely include in your arsenal.
作者簡介
EDWIN C. NEVIS is one of the nation's leading consultants in the field of organizational management. A twelve-year past president of Cleveland's Gestalt Institute, he is also author of Organizational Consulting: A Gestalt Approach (1987). JOAN LANCOURT is affiliated with Innovation Associates, a division of Arthur D. Little, based in Boston. HELEN C. VASSALLO is the former department head and Harry Stoddard Professor of Management at Worcester Polytechnic Institute. Named National Woman of the Year by the American Business Woman's Organization, she currently teaches and consults in the field of organizational management.
目次
Part One: The Challenge of Transformational Change
1. Discontinuous Thinking: The Challenge of Tranformational Change
2. Building a New Consciousness: The Creation of Organizational Reality
3. Practical Dimensions of Transformational Change Phases and Methods
4. The Path of Least Resistance: Working with Multiple Realities
Part Two: Seven Methods of Influence: An Integrated Strategy for Transformational Change
5. Persuasive Communication: Enabling People to Envision a Different Future
6. Participation: Creating a Shared Reality Through Joint Endeavor
7. Expectancy: Using the Power of Self-Fulfilling Prophecy
8. Role Modeling: Showing a Conducive Work Environment
9. Extrinsic Rewards: Reinforcing Behaviors that Support the Transformation
10. Coercion: Using it Legitimately
11. Integrating the Strategies for Maximum Impact
