The Power Of Two: How Companies Of All Sizes Can Build Alliance Networks That Generate Business Opportunities
商品資訊
ISBN13:9780787909468
出版社:John Wiley & Sons Inc
作者:Conlon
出版日:1998/06/17
裝訂/頁數:平裝/208頁
商品簡介
作者簡介
目次
商品簡介
Tap the Power of Alliance Networks
Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today?s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it?s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.
Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today?s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it?s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.
作者簡介
John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.
目次
1. The Magic Number.
2. The Advantages of Joining the Power of Two Movement.
3. An Overview of the Alliance Process.
4. Leveraged Networks.
5. The Alliance Champion.
6. Allaince Analysis.
7. Cocreating Business Oppotunities.
8. Rules of Engagement.
9. Trust.
10. Cultural Criteria.
11. The Future of Alliances.
2. The Advantages of Joining the Power of Two Movement.
3. An Overview of the Alliance Process.
4. Leveraged Networks.
5. The Alliance Champion.
6. Allaince Analysis.
7. Cocreating Business Oppotunities.
8. Rules of Engagement.
9. Trust.
10. Cultural Criteria.
11. The Future of Alliances.
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