商品簡介
In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity rich economy.
For excerpts, Andorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.
作者簡介
DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.
目次
CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
