商品簡介
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWorlds Optimization Specialist from Google Headquarters who developed the strategies used today to train teh Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system Understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
"An absolute must for anyone marketing on the Internet"-David Garfinkel, Author of Advertising Headlines That Make You Rich
"Everyone smart enough to grab this book can get inside the mind of THE creator of Google AdWords Optimization himself!"-Deborah Micek, Author of Secrets of Online Persuasion
"Easy to read, safe to use and very comfortable in the hands of anyone"-Stuart Tan, Author of Secrets of Internet Millionaires
作者簡介
Simon Leung is an Internet entrepreneur, International speaker, published author, as well as a marketing cosultant, coach and mentor. You can visit and connect with the author online at www.SimonLeung.com.
