商品簡介
This book suggests that the primary forms of group identity in the United States are not race, ethnicity, class, religion, and the like, but instead new forms of tribalism primarily based on lifestyle, i.e., group identities formed around consumer choices, clothing fashion, personal adornment, brand identification, style preferences, and so on. It aims to identify and describe the lifestyle tribes and choices that currently make up the "jigsaw puzzle" of American society. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Henrik Vejlgaard, M.A., M.Sc. (Copenhagen, Denmark), is the author of Anatomy of a Trend, the groundbreaking book about how changes in style and taste take place. Combining a background of social science and communication, he is a master of recognizing patterns where others see only chaos. He has lectured on lifestyle and trend sociology at the University of Copenhagen and the University of Arhus, both in Denmark. Anatomy of a Trend has been published in more than thirty countries and translated into, among other languages, Chinese, Korean, Spanish, and Italian. Previously he has written three books in Danish on lifestyle and trend sociology. Visit Henrik Vejlgaard online at www.henrikvejlgaard.com.
