商品簡介
Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:
the nature of emerging markets
market development
integrating Ems in the global economy
implications for business strategy.
Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.
作者簡介
Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. His current research interests include competitiveness of small economies, with a special interest in emerging economies in Asia.
目次
1. Introduction 2. The Nature of Emerging Markets 3. Entering Emerging Markets 4. Market Development 5. The Challenges of Emerging Markets 6. Integrating EMS in the Global Economy 7. Implications for Business Strategy 8. Conclusions
