商品簡介
Unlike other communist bloc countries during the Cold War era, Yugoslavia had more access to consumer goods and developed its own socialist version of consumer culture that helped unite the country's multi-ethnic, multi-lingual society in the 1960s-70s. Patterson (history, U. of California-San Diego) describes the relationships between government officials, business leaders, and the consuming public that allowed Yugoslavia's consumer culture to flourish, and also looks at the contradictions between Marxism and consumerism, which the author claims had a role in the civil war of the early 1990s. The book is illustrated with color print advertisements and color stills from a 1980 TV show. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)
