90折
Strategic Service Management
商品資訊
ISBN13：9789020733020
出版社：Routledge UK
作者：Goud
出版日：2004/08/01
裝訂／頁數：平裝／201頁
定價
：NT$ 2339 元優惠價
：
90 折 2105 元
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商品簡介
作者簡介
目次
商品簡介
Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational.
This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.
This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.
This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
作者簡介
Betty Goud is an Independent Marketing Consultant
Wouter de Vries teaches service management at the Free University of Amsterdam, the Netherlands
Aart Goud is Course Director at EURIB, the Netherlands
Wouter de Vries teaches service management at the Free University of Amsterdam, the Netherlands
Aart Goud is Course Director at EURIB, the Netherlands
目次
1. Introduction of the Basic Model of Services 2. The Aspect: Service Provider 3. The Aspect: Service 4. The Aspect: Customers 5. The Aspect: Service Delivery 6. The Aspect: Relationship 7. Implementation
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