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Current Issues in Hospitality and Tourism Research and Innovations—Proceedings of the International Hospitality and Tourism Conference, Ihtc 2012, Kuala Lumpur, Malaysia, 3-5 September 2012
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Current Issues in Hospitality and Tourism Research and Innovations—Proceedings of the International Hospitality and Tourism Conference, Ihtc 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

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商品簡介

Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon.

Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes:

– Training and education (hospitality students learning);

– Organization and management (practical issues and current trends in the hotel, catering and tourism industry);

– Product and food innovation;

– Marketing;

– Islamic hospitality and tourism issues;

– Gastronomy;

– Current trends;

– Tourism

The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.

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定價:100 13800
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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