The Sponsorship Seeker's Toolkit
商品資訊
ISBN13:9780071825795
出版社:McGraw-Hill
作者:Kim Skildum-Reid; Anne-Marie Grey
出版日:2014/04/18
裝訂:平裝
規格:24.1cm*19.1cm*1.9cm (高/寬/厚)
版次:4
商品簡介
The updated edition of the “bible of sponsorship” brings marketers up to speed on social media and other digital strategies
Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search.
Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia.
Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR.
作者簡介
KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experienceacross North America, Europe, Asia, Africa, the MiddleEast, and Australasia. www.powersponsorship.com
ANNE-MARIE GREY has over 25 years of fundraisingand marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.
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