Ux For Dummies

UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organisation’s web presence on the needs of their clients and customers. UX For Dummies is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organisation’s business goals.

Written by SapientNitro UX experts, Kevin Nichols and Donald Chesnut, the book will show you:

• The building blocks of UX

Defining UX and understanding why you should use it

Determining your users

Modeling the experience

• The Components of Design

Developing and implementing the content strategy

Understanding and building information architecture

Designing for specific channels

Diving into visual design

• UX in Action

Embracing testing

Keeping your site relevant

Overall, UX For Dummies is the ideal book to teach the UX newcomer all they need to know to become effective in the field of User Experience design.

Donald Chesnut is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world’s leading agencies in User Experience Design. Kevin Nichols is Director and Global Practice Lead for Content Strategy at SapientNitro.