商品簡介
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth. 75,000 first printing.
作者簡介
Hiroshi Mikitani is the founder and chief executive of Rakuten, the third largest e-commerce marketplace company in the world. Mikitani has been featured in national and international broadcast and print media, including CNN,The Wall Street Journal, Bloomberg, and The New York Times.
