Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content

Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand.

Everybody Writes will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.

ANN HANDLEY is a veteran of creating and managing content. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Ann is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the coauthor of the best-selling book on content marketing, Content Rules. She is also a keynote speaker, mom, and writer at AnnHandley.com.

Connect with her on Twitter via @annhandley.