商品簡介
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
作者簡介
Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011, both AVA, London). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.
