商品簡介
Managers are constantly faced with the need to understand and control costs, make important product decisions that impact profitability and ultimately the cost of capital to the firm. A solid notion of internal and external financing options is critical to optimizing managerial decisions that impact the cost structure. The value of integrating strategic cost management, product market strategy and financing decisions is appealing for two reasons. There are often disjunctions between strategic cost management, its ultimate impact on internal financing and the cost of capital (external financing), because financial and managerial accounting as well as corporate finance are often separated topically and occupationally. The linkage is not always clear that product market strategy impacts cost structure, which in turn impacts the income statement and operating cash flows. This causal link leads to internal and external financial needs. Having this integrative "picture" can lead to optimal product market strategies that impact cost structure Most executive types want to have a broad knowledge of the integration of strategic cost management, product market structure, profitability, and how dynamic cash flow impacts external and internal financing requirements, yet there appears to be no single book that achieves this integration..This book attempts to provide that integration.
