The Art of Short-Form Content is an in-depth examination of the craft involved with creating short-form filmic content. Short-form filmic content – a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards and other out-of-home displays, corporate videos, and pretty much anything else with a running time under five minutes – is a lucrative sector of the media industry and a major source of employment for those working in the content creation business, but it is typically an afterthought in books on the art of filmmaking.Baby Shoes: The Art of Short-Form Content fills this void by attempting to answer the type of questions that working short-form content creator’s deal with every day.
The book takes readers on a lively tour of the various crafts and disciplines that make up the short-form ecosystem and gives readers a taste of everything from script writing to color correction. Students and aspiring filmmakers will be particularly enriched by the book and it will illustrate to them why short-form content creation has played such a pivotal role in launching and nurturing the careers of filmmakers as diverse as Spike Jonze, Wes Anderson, David Fincher, Anton Corbijn, Michel Gondry, McG, Spike Lee and Michael Bay.
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