Crafting Sustainable Wine Businesses ― Concepts and Cases

Sustainable wine businesses are being crafted around the world, fulfilling the industry's number one priority - leaving the land in better shape for the next generation. Using four case studies of wineries in both the Old and New Worlds, this book shows students and scholars how to develop and defend metrics for benchmarking wine business sustainability and justify new investments supporting this; it then analyzes and compares various wine businesses to other businesses using these sustainability benchmarks. By implementing a 'sustainable' strategy in the wine industry, future generations can benefit from growth, long-term profitability, and continuing success of the wine industry for years to come.

Armand Gilinsky, Jr., F.J. Korbel Professor of Wine Business at Sonoma State University, has been Director of SSU's Wine Business Institute and President of the North American Case Research Association. He taught at the Harvard Business School, CSU East Bay, and Northeastern University and has published numerous case studies and articles on strategy and entrepreneurship.