International Entrepreneurship in the Arts

International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience.

Applying concepts, models and tools from international entrepreneurship theory and practice, Varbanova analyzes how they function within the unique setting of the arts and culture sector. The book covers:

• Evaluating international opportunities
• Internal analysis of resources, capabilities and competences
• International entry modes
• Securing international financing and fundraising
• Engaging stakeholders, supporters and audiences
• Risk assessment and management
• Managing an international enterprise

The book includes case studies covering a range of countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, the book will also be of use to practitioners who are looking at ways to internationalize their own enterprises.