商品簡介
A Focus on Consumer Behaviors and Experiences in an Online Shopping Environment provides a selection of seven articles addressing online shopping and the role of the consumer in this modern-day arena, providing experiences across a variety of sectors. Topics covered include socioeconomic characteristics of online shoppers, customer service and satisfaction, the role of trust in an online shopping environment, and online blogging and its effect on purchase decisions. This book is a valuable resources for consumer researchers, as well as managers and professionals in online marketing and sales professions. Distributed in North America by Turpin Distribution. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
