Why Winners Win is a business book aimed at the target audience of business professionals, particularly people in Sales and those who have the desire to enter Sales.
The book is a step-by-step guide that details the elements required to be successful in business, and in life. It gives case studies of people who have succeeded and also provides case studies of people who have failed. After a short introduction, the book shows Why Consistent Results Are Not Achieved. This chapter begins explaining Four Fatal Flaws, which are barriers to success. The Four Fatal Flaws are: Low ego-drive (self-esteem), Wrong Career Selection, Little Belief and Call Reluctance. This chapter explains these flaws and illustrates why they are barriers to success.
This chapter then builds on Why Consistent Results Are Not Achieved. These are: No Goals, No Plan, Poor Time Management, Minimum Effort, Don’t Get It, Erratic Focus, and Not Conscientious.
Chapter 2 explains the 21 Winning Qualities that are essential for success. Some of these qualities include Reliability and Trustworthiness, Courage, Persistence and Gratitude. Explanations of each of the 21 Winning Qualities make up this chapter.
Chapter 3 explains The Success Journey. This journey is made up of four steps: Attitude, Knowledge, Skill and Competent Action. Chapters 4-7 build on the concepts of Attitude, Knowledge, Skill and Competent Action, with one chapter devoted to each.
Chapter 8 is all about Prosperity – what it takes to be prosperous, enjoying money, giving back (generosity).
The book concludes with the concept that Winners Are Doers and then an About The Author section.
GARY PITTARD is the managing director of Australia's leading real estate training and development organisation, Pittard. Gary has more than 30 years' experience working with the best sales and leadership minds in the world, and is a technology leader in real estate training.
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