Huub van Osch MBM (Netherlands) works as a creative and marketeer and owns the, in Amsterdam based, agency called Blahblahism and vOSCH The Brand Guide. Both agencies are specialised in neuro-advertising. Huub graduated Cum Laude from the Erasmus University with his thesis about neuro conative processes by male and female.
Huub was one the first, in the marketing communication industry, who was involved in neuroscience. Years later, with a push from several educational institutions, he finally decided to share his valuable knowledge with the rest of the world.