商品簡介
What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.
作者簡介
Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising.
Dianne M. Reeves is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.
