International Marketing and Purchasing of Industrial Goods Imp ― Making Sense of the Interactive Business World

ISBN13：9781787145504
出版社：Emerald Group Pub Ltd
作者：Ivan Snehota (EDT); Hakan Hakansson (EDT)
出版日：2017/08/31
裝訂／頁數：精裝／330頁
關鍵字： International Marketing and Purchasing of Industrial Goods Imp ― Making Sense of the Interactive Business World、 International、 Marketing、 and、 Purchasing、 of、 Industrial、 Goods、 Imp、 Making、 Sense、 the、 Interactive、 Business、 World、 Emerald Group Pub Ltd、 Ivan Snehota (EDT)、 Hakan Hakansson (EDT)、外文書、商業財經、 Commerce, communications, transport、

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Commerce, communications, transport

商品簡介

作者簡介

商品簡介

The interactive dimension is crucial for the development and growth companies and of the economy.

In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory.

This book provides empirical insights into the oftenhidden interactive aspects of the contemporary business world. It offers anovel perspective and theoretical and methodological tools for analysis of interactiveaspects related to topics such as management, strategy, purchasing, marketingand accounting as well as issues related to economic and regional policiesincluding public purchasing and the role of ownership.

作者簡介

Hakan Hakansson, BI Norwegian Business School, hakan.hakansson@bi.noEmeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks. Ivan Snehota, Universita della Svizzera italiana, Lugano, ivan.snehota@usi.chEmeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald).

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