Event Impact

Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted to comprehensively deal with the subject of event impacts, combining the ideas of an international group of academics to tackle an expanding area of research that cannot be met by the work of a single researcher. By combining methodological concepts such as triple impact analysis, cost-benefit analysis, travel cost method and Q-sort are applied and tested in an event context, a unique book is created that broadens and deepens our knowledge about event impacts theoretically, methodologically as well as empirically. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.

John Armbrecht, PhD is head of Centre for Tourism and researcher at the School of Business, Economics and Law at Gothenburg University, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics.

Tommy D. Andersson, PhD is senior professor in Tourism and Hospitality Management at Gothenburg University, Sweden, and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research.