Using Digital Analytics for Smart Assessment

Farney explains digital analytics as a different approach to analyzing digital data that describes the use and users of a library's online content, such as the data on the use of various library websites, electronic resources, online collections, and even social media. Digital data is usually incorporated into larger library analytics programs, but she says such programs often simplify it into basic units of measurement that miss useful insights into understanding library users and their actions. Digital analytics focuses on digital data and how it is collected, which improves the data collection process and generates better data that enhances the data-driven decision-making process. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)