商品簡介
This book offers a critical analysis of the spread of branding discourse and practice to new “objects”—from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
作者簡介
Rebecca Ogden is lecturer in Latin American studies at the University of Kent.
Dunja Fehimovic is lecturer in Spanish and Portuguese at Newcastle University.
