The past few years ever since the advent of HIV and AIDS, has shown an increasing use of the concept of sexual health around the world. This upsurge is especially noticeable not only in the field of health education and promotion but also in academic sources. The recent discourse on sexual health is paralleled by an upsurge in the debate on sexual rights.
This book examines the concept of sexual health through an analysis of policies and HIV and AIDS messages. It traces the growth and evolution of the concept of sexual health from a health communication perspective in order to understand the role of the state in determining its form and structure and eventually the policies around it. The methodology used includes comparative analysis of HIV/AIDS policies, document analysis on HIV/AIDS and poster analysis as well as in-depth interviews. Using India as a case study, the book elaborates upon sexual health being socially constructed in various models around the world. The models that are elaborated are the Medical model that constructs HIV scientifically and in terms of a compromised immune system; the Epidemic model that identifies risk behaviours and transmission routes and the Moralistic model that constructs sexual health through HIV as a plague or punishment against society. The Moralistic model also equates HIV & AIDS with taboo, social and sexual behaviour. These political constructions highlight public health in the face of obstacles to treatment and the delivery of services to people living with HIV.
Bringing together most current research and discussions on the three areas of policy, practices and theoretical perspectives related to the use and social construction of sexual health through HIV and AIDS communication approaches with specific reference to India, this book will be of interest to academics in the field of health communication, HIV and AIDS, and South Asian Studies.
Ravindra Kumar Vemula is Assistant Professor in Communication at the English and Foreign Languages University, Hyderabad, India and the chair of HIV/AIDS and Communications Working group at the International Association for Media and Communication Research.
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