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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
商品資訊
ISBN13：9780789017048
出版社：Routledge
作者：H. G. Parsa (EDT); Francis A. Kwansa Ph.D. (EDT)
出版日：2002/08/01
裝訂／頁數：精裝／348頁
規格：21.6cm*15.2cm*3.2cm (高/寬/厚)
商品簡介
商品簡介
Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:
- growth, change and strategy in the international foodservice industry
- food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
- food consumption patterns and the driving forces that influence consumer food preferences
- the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
- consumer attitudes toward airline food
- adding quick-service meals to airplane menus
- factors influencing parental patronage of QSRs
- a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
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