Reputation Management

Richard Branson said: “your brand reputation is everything and you’ve got to fight to protect it” and reputation has shot up the boardroom agenda in the aftermath of the financial crisis of 2008. But opinions vary widely on what reputation is and how it is created. And there is no accepted model for managing and protecting reputation – is it merely “PR” – or is it a key Board responsibility? This book discusses those issues through a series of key questions and builds on the work undertaken by the PRCA in 2014 in its “Economics of Reputation” campaign and accompanying reputation toolkit.The book is intended as a practical guide and includes interviews and check-lists produced by some of Britain’s leading businessmen and communications professionals. It will be supported by a leading industry conference and series of films produced by leading reputation management consultancy Lansons.

Tony Langham has advised Governments, organisations and financial services companies on their image and reputation for over 25 years. He co-founded Lansons in 1989 and since then the firm has won over 60 PR and marketing awards including being named UK PR agency of the year on eight occasions. For the last nine years Lansons has also appeared in the Financial Times as one of the UK’s 50 best workplaces through the Great Places to WorkR Institute. Lansons has founded one other company, acquired several and now has significant stakes in four other marketing services companies. Tony has a Non-Executive role in these businesses and in 2011 became Non-Executive Chairman of the UK's leading 'find an adviser' company, unbiased.co.uk. Tony received the ‘lifetime achievement’ award for outstanding contribution to the UK PR industry from the Public Relations Consultants’ Association (PRCA) in 2004 and is a Fellow of the Chartered Institute of Public Relations. In November 2013 he was elected Vice-Chairman of the PRCA's PR Council, the think tank for the UK PR industry. In January 2014 he was named as one of the UK's 500 most influential people by Debrett's, in conjunction with The Sunday Times.