Business Model Innovation ― Concepts, Analysis, and Cases
商品資訊
ISBN13：9781138330528
出版社：Routledge
作者：Not Available (NA)
出版日：2018/09/21
裝訂／頁數：平裝／250頁
規格：24.8cm*17.1cm*1.9cm (高/寬/厚)
版次：2
商品簡介
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
作者簡介
Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taught at undergraduate, graduate, and doctorate levels.
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