Search Engine Optimization in the Service to the Information Technology

Search engine optimization is the study of techniques and methodologies intended to affect or improve the visibility of web documents in search engine results. An informal discipline, seo theory is a natural outgrowth of the widespread interest in and practice of search engine

optimization." Web search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. It provides an in-depth description of our large-scale web search engine the first such detailed public description we know of to date. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. It addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext. Also we look at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.