商品簡介
This book provides an in-depth and coherent look at the context, methods and procedures for designing and conducting business surveys. It tells you how to collect data from businesses, establishments or organisations when using a survey. It provides you with an understanding of the business context that you will be surveying; the methods and procedures to optimise the design of the business survey (which includes sampling, questionnaire design, communication with businesses to get response, and data collection through to data cleaning); how to effectively plan, manage and monitor the survey; and lastly an overview of methods and procedures for analysis and dissemination of the statistical or research outputs. Throughout the book the unique constraints, considerations and features of business surveys and producing statistical or research outputs from business surveys are identified and discussed. It is an ideal book for researchers, methodologists, practitioners, as well as students in this field.
